The expert directory

Profile’s experts

This is our team of in-house experts, their areas of focus, their writing, and how to reach them.

View experts View expertise

5 experts · 22 areas of expertise · Updated Aug 2026

Expert in focus

Jordan GreenawayFounder & CEO · London

Builds thought leadership programmes that make expert voices findable by clients, journalists and, increasingly, AI.

Personal brandingB2B content marketingShare of voice

View profile ContactCurrently writing about findability and GEO

The experts

Elizabeth Lorraine

Client Director · London

Earned media & PRShare of voice

Jordan Greenaway

Founder & CEO · London

Personal brandingB2B content marketing

Head of Content · London

Personal brandingContent writing

Client Director, Finance · London

Reputation managementEarned media & PR

Multimedia Specialist · London

Personal brandingVideo content

Areas of expertise

Personal branding

Personal branding experts: Jordan Greenaway, Kiara Cleland, Isaac Raymond

Content writing

Content writing experts: Kiara Cleland

Reputation management

Reputation management experts: Isaac Goldring

Ghostwriting experts: Kiara Cleland

Earned media & PR

Earned media experts: Elizabeth Lorraine, Isaac Goldring

B2B content marketing

B2B content marketing experts: Jordan Greenaway, Kiara Cleland

Share of voice experts: Elizabeth Lorraine, Jordan Greenaway

Video content experts: Isaac Raymond

Media relations

Media relations experts: Elizabeth Lorraine, Isaac Goldring

LLM SEO experts: Jordan Greenaway

LinkedIn content

LinkedIn content experts: Kiara Cleland, Isaac Raymond

PR strategy experts: Elizabeth Lorraine, Isaac Goldring

Executive visibility

Executive visibility experts: Jordan Greenaway, Isaac Goldring

Thought leadership strategy

Thought leadership strategy experts: Jordan Greenaway, Isaac Raymond

LinkedIn thought leadership

LinkedIn thought leadership experts: Kiara Cleland

Executive thought leadership

Executive thought leadership experts: Jordan Greenaway, Isaac Raymond

B2B thought leadership

B2B thought leadership experts: Elizabeth Lorraine, Jordan Greenaway

Technology thought leadership

Technology thought leadership experts: Jordan Greenaway

CEO thought leadership

CEO thought leadership experts: Elizabeth Lorraine, Jordan Greenaway, Isaac Raymond

Healthcare thought leadership

Healthcare thought leadership experts: Elizabeth Lorraine

Financial services thought leadership

Financial services thought leadership experts: Isaac Goldring

Fintech thought leadership

Fintech thought leadership experts: Isaac Goldring

Latest newsletters

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Kiara Cleland19 Aug 2026

Front of Mind · Jordan GreenawayThe Musk premium10 Aug 2026 Hot Off the Press · Isaac GoldringTop of the list10 Aug 2026 In Frame · Isaac RaymondExposure is the key10 Aug 2026

Currently writing aboutImpact PRCorporate impactLeadershipFindability and GEOAI visibility

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Common questions

Working with Profile’s experts

Who are Profile's experts?

Profile is a London thought-leadership and PR agency. Its in-house experts cover thought leadership, executive visibility, earned media, generative engine optimisation and B2B narrative.

How do I get an expert to comment for a story?

Use “Contact for media” on any expert’s profile, or the contact form. Experts respond on deadline or ahead of one.

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Search by name, expertise or industry, or browse the areas of expertise. Each profile lists what the expert covers and their recent writing.

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