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LLM SEO experts

LLM SEO experts structure and publish content so that large language models like ChatGPT, Claude and Google AI Overviews reference a brand or expert in their generated answers. It matters because a growing share of searches now end inside an AI response rather than on a list of blue links, changing how buyers discover and trust brands. Profile's experts help organisations earn citations in these answers through clear, factual, well-structured content.

1 expert · Updated 28 Aug 2026

What our LLM SEO experts do

LLM SEO at Profile starts from the questions a buyer actually puts to ChatGPT, Claude or Google AI Overviews, and the answers those systems currently give. Profile then drafts articles and commentary in the client's voice, structured so a single paragraph still states something true and complete when a model lifts it out of the page. The same arguments are placed as independent editorial, carried on LinkedIn, and supported by photography and video, so consistent claims about the same named person recur across sources a model can weigh independently.

How they work

Answer engines do not rank pages, they extract passages, and almost everything about the craft follows from that. A sentence has to survive being quoted with no surrounding context: naming the subject rather than relying on a heading, putting the answer first and the qualification after, and making claims checkable, so a model reproducing them is not putting words in anybody's mouth. The other half is corroboration. A model weighs whether independent sources agree, so a claim made only on a client's own site carries little, and the same claim carried by a journalist carries a great deal. Where a client wants the owned half of that built and run for them, Profile offers that as an optional service, Findwell, which typically reaches Google in about two weeks and AI answers in about eight.

When to bring them in

The trigger is usually a named senior figure whose expertise does not appear when a buyer or a journalist looks them up, or a firm being compared on price because nothing independent has been written about what it knows. It also applies where a business already ranks and finds that the answer above the links names a competitor instead. Profile asks for at least six months, because citation builds by repetition rather than by one publication.

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On AI discovery

Most buyers now form a view of who's credible from an AI answer, not a page of links. That turns visibility from a marketing nicety into a findability problem. You're either the named source, or you're absent.

Jordan Greenaway · Founder & CEO, Profile

Published 4 Jun 2026 · Available for comment

Most asked

Questions about LLM SEO experts

The questions we get asked most about LLM SEO, answered plainly.

What does an LLM SEO expert actually do?
An LLM SEO expert makes a brand's expertise easy for an AI system to find, quote and attribute correctly. This covers structuring pages so a single claim can be lifted cleanly, strengthening the signals that tie a statement to a named person or firm, and tracking which answers cite you. The goal is to be the source an AI reaches for, not a page it skims past.
How is LLM SEO different from traditional SEO?
Traditional SEO aims to rank a page in a list of search results, while LLM SEO aims to have content quoted or cited inside an AI-generated answer. Traditional SEO rewards keywords, links, and page speed. LLM SEO rewards clear definitions, factual accuracy, structured formatting, and content that reads well when pulled out of context. Both matter, and the strongest strategies address them together.
How do I get my brand mentioned in ChatGPT or Perplexity answers?
AI answer engines favour content that is specific, well-sourced, and easy to parse into a direct response. Publishing clear definitions, statistics, and self-contained explanations increases the chance of being cited. Consistency across your website, third-party sources, and authoritative publications also builds the signals these models rely on. Profile's experts audit existing content and rebuild it to meet these criteria.
Can you measure the results of LLM SEO?
Yes, though the metrics differ from traditional rankings. Teams track citation frequency in tools like ChatGPT and Perplexity, share of voice in AI Overviews, and referral traffic from AI platforms. Measurement is newer and less standardised than classic search analytics, so a combination of manual prompt testing and emerging monitoring tools is used to build a reliable picture.
Does LLM SEO replace the need for regular SEO?
No. Search engines and AI answer engines draw on overlapping content, so strong traditional SEO still supports visibility in AI answers. The two disciplines reinforce each other, and abandoning one to chase the other weakens overall discoverability. The most effective approach optimises for both human searchers and machine-generated answers at the same time.
What types of content perform best for AI answer engines?
Content that answers a specific question directly in the opening lines performs best, followed by supporting detail and evidence. Clear headings, concise definitions, statistics with sources, and structured formats such as FAQs and lists are easier for models to extract. Original data and expert commentary also stand out because they give AI systems something distinctive to cite.

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