Expertise
LLM SEO experts
What our LLM SEO experts do
LLM SEO at Profile starts from the questions a buyer actually puts to ChatGPT, Claude or Google AI Overviews, and the answers those systems currently give. Profile then drafts articles and commentary in the client's voice, structured so a single paragraph still states something true and complete when a model lifts it out of the page. The same arguments are placed as independent editorial, carried on LinkedIn, and supported by photography and video, so consistent claims about the same named person recur across sources a model can weigh independently.
How they work
Answer engines do not rank pages, they extract passages, and almost everything about the craft follows from that. A sentence has to survive being quoted with no surrounding context: naming the subject rather than relying on a heading, putting the answer first and the qualification after, and making claims checkable, so a model reproducing them is not putting words in anybody's mouth. The other half is corroboration. A model weighs whether independent sources agree, so a claim made only on a client's own site carries little, and the same claim carried by a journalist carries a great deal. Where a client wants the owned half of that built and run for them, Profile offers that as an optional service, Findwell, which typically reaches Google in about two weeks and AI answers in about eight.
When to bring them in
The trigger is usually a named senior figure whose expertise does not appear when a buyer or a journalist looks them up, or a firm being compared on price because nothing independent has been written about what it knows. It also applies where a business already ranks and finds that the answer above the links names a competitor instead. Profile asks for at least six months, because citation builds by repetition rather than by one publication.
Newsletters
Our experts’ writing
The most recent piece, published under their own names.
Video
Our experts’ videos
Media reaction
Our experts’ commentary
On AI discovery
“Most buyers now form a view of who's credible from an AI answer, not a page of links. That turns visibility from a marketing nicety into a findability problem. You're either the named source, or you're absent.”
Jordan Greenaway · Founder & CEO, Profile
Published 4 Jun 2026 · Available for comment
Most asked
Questions about LLM SEO experts
The questions we get asked most about LLM SEO, answered plainly.
What does an LLM SEO expert actually do?
How is LLM SEO different from traditional SEO?
How do I get my brand mentioned in ChatGPT or Perplexity answers?
Can you measure the results of LLM SEO?
Does LLM SEO replace the need for regular SEO?
What types of content perform best for AI answer engines?
Contact an expert
Get in touch with an expert on LLM SEO for comment, an interview or a question.




