Ghostwriting experts

What our ghostwriting experts do

Ghostwriting at Profile begins with an interview that gets the argument out of the client's head and on to the page. Profile's writers then draft first: a bylined article for a trade or business title, a research paper, a newsletter, a LinkedIn post. The client reviews and signs off, and nothing goes out unapproved. Where a media opportunity is secured, Profile writes the first draft of the response rather than sending the client a blank page and a deadline. The work is published under the client's name, in the client's voice.

How they work

The whole craft is holding a voice that is not your own, consistently, over a year. It is learned by listening rather than by briefing: how someone builds an argument, what they would never claim, the words they use and the ones they avoid. A draft that is merely competent reads as agency copy, and the client rewrites it. A draft in their voice comes back with two corrections. Profile's editorial team writes every word in house, so the same writers hold a client's voice month after month rather than handing it to whoever is free, and the good version of this work is invisible: nobody should be able to tell it was written by anybody else.

When to bring them in

The usual trigger is a leader whose standing inside the business is not matched by anything findable outside it, or one who has agreed to write monthly and has published twice in a year. It also applies when journalists start calling and the responses need drafting on deadline, and when a subject a leader knows well is being explained in public by somebody who knows it less well.