Experts
Elizabeth Lorraine

Client Director · Profile · London

Elizabeth Lorraine

Earned media & PRShare of voiceMedia relationsPR strategyB2B thought leadershipCEO thought leadershipHealthcare thought leadership

Advises senior executives on building visibility and authority through thought leadership programmes for real impact.

Contact for mediaSubscribeLinkedIn ↗

Updated 25 Aug 2026

Background

Elizabeth is a Client Director at Profile, the world's leading thought leadership agency. She is responsible for developing client thought leadership strategies that create real cut-through with buyers, journalists and other stakeholders.

She has spent over 7 years in PR and communications building the profiles of executives and their companies across every major sector. She has represented startup founders, UHNWIs and Fortune 500 executives globally.

She is passionate about using PR and content as a lever for building awareness and trust in businesses' work to benefit their stakeholders and the planet, and in shaping industry-level conversations about positive action.

Currently writing about

Impact PRCorporate impactLeadership

Media reaction

On third-party credibility

“Journalists are valuable precisely because they can say no. Anything that gets past them arrives carrying an assumption a company cannot buy or write for itself, which is that somebody independent looked and thought it stood up.”

Elizabeth Lorraine · Client Director, Profile

Published 7 Aug 2026 · Available for comment

Affiliations & recognition
  • MembershipsChartered Management Institute
  • EducationOxford Brookes University

Most asked

Who is Elizabeth Lorraine?
Elizabeth Lorraine is a Client Director at Profile, the world's leading thought leadership agency. With over 7 years' experience in the PR and communications industry, she has built the profiles of companies and executives across every major sector. She specialises in distilling clients' expertise into powerful thought leadership campaigns.
What does Profile do and who does it work with?
Profile devises thought leadership and communications strategies to increase the visibility of a company's in-house experts, whether that's the CEO or a different executive. It works with any business that markets itself on its human expertise.
What does Elizabeth think most firms get wrong about CEO thought leadership?
Too often, people think of thought leadership through the lens of sharing research and facts, and even worse, heavily branded and salesy blog-style content. What talent and stakeholders want is a human voice with a human edge.
What topics will Elizabeth comment on for journalists?
The importance and value of executives being visible and transparent online and in the media on the most pressing issues facing their stakeholders and wider society. The strategies for doing so, and the need for regular, consistent messaging.

Contact for media

Reach Elizabeth directly for comment, background or an interview, on deadline or ahead of one.

Straight to the Profile press team.