Latest · Issue 3 · 28 May 2026
Be the answer, not the link
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Multimedia Specialist · Profile · London
Isaac Raymond
Structures expert insight so it ranks in Google and gets cited by AI — without losing the human voice.
Background
Isaac is Multimedia Specialist at Profile, responsible for turning expert thinking into content that is both genuinely readable and built to be found.
His focus is the meeting point of editorial craft and machine readability: writing that earns a human's attention and is structured precisely enough for search engines and AI to attribute and cite. He writes on generative engine optimisation and the future of discovery.
Currently writing about
GEOAnswer enginesStructured content
Selected coverage
Featured inPRWeekThe Drum
Video reels
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Writing to be cited by AI
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Be the answer, not the link
Media reaction
On generative engine optimisation
“An AI answer engine isn't choosing a page to rank — it's choosing a passage to quote. Write the self-contained, attributable paragraph it can lift, and you become the citation.”
Isaac Raymond · Multimedia Specialist, Profile
Reviewed 28 May 2026 · Available for comment
On structured content
“Structure isn't the enemy of voice. The best content for machines reads like a sharp person explaining something clearly — which is also what humans want.”
Isaac Raymond · Multimedia Specialist, Profile
Reviewed 6 May 2026 · Available for comment
Most asked
What is generative engine optimisation (GEO)?
GEO is optimising content to be selected and cited by AI answer engines: structured, machine-readable pages, clear question-and-answer formats, named-author attribution and credible third-party validation.
How do you write something an AI will quote?
Answer one specific question in one self-contained paragraph, attributed to a named expert, with no fluff to wade through first. Answer engines choose a passage to quote, not a page to rank.
How long until an expert is cited in AI answers?
With a purpose-built, well-structured profile, experts typically begin surfacing in AI answers within roughly eight weeks — faster than most assume, because the competition's content is rarely structured for it.
Contact for media
Reach Isaac directly for comment, background or an interview — on deadline or ahead of one.
Prefer email? hello@welcometoprofile.com