Expertise · GEO expert
Generative Engine Optimisation
Generative Engine Optimisation (GEO) is the practice of making content the source that ChatGPT, Perplexity and Google's AI surfaces quote back. It rewards clear, factual, well-attributed answers to the questions buyers actually ask — and freshness signals that prove the expert is active.
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Questions on generative engine optimisation
The questions buyers and journalists ask most — answered to be quotable.
What is generative engine optimisation (GEO)?
GEO is optimising content to be selected and cited by AI answer engines. In practice that means structured, machine-readable pages, clear question-and-answer formats, named-author attribution, and credible third-party validation.
How is GEO different from SEO?
SEO aims to rank a page in a list of links; GEO aims to be the answer an AI gives. GEO leans harder on factual clarity, entity and author attribution, and being quotable in a single, self-contained passage.
How long until an expert is cited in AI answers?
With a purpose-built, well-structured profile, experts typically begin surfacing in AI answers within roughly eight weeks — faster than most assume, because the competition's content is rarely structured for it.
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